EIDS Era in Social Media Advertisement

T.R. In line with the official letter published by the General Directorate of Domestic Trade of the Ministry of Commerce, a new era has begun in the advertising regulations concerning the real estate and second-hand automotive sectors. Strict rules have been introduced for businesses with authorization certificates for advertisements shared on social media platforms and digital channels.

Obligation of Verification in Social Media Shares

According to the new legislation, businesses dealing in real estate and second-hand vehicles are required to have a link address approved through the Electronic Listing Verification System (EIDS) in their posts on channels such as Instagram, Facebook and WhatsApp. It was reported that the visual, video, detailed description and price data shared must exactly match the information in the system.

Heavy Fine for Rule Violation

It has been announced that penal action will be taken against businesses that violate the posting rules and post without verification. It was announced that an administrative fine of up to 286,206 TL will be imposed for each post that violates the specified legislative provisions. Industry representatives emphasized that businesses should show maximum sensitivity in their posts in order to avoid administrative sanctions.

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