ALTAV Promotion Breathed Breath into Alanya Tourism

Alanya Joint marketing efforts between the Tourism Promotion Foundation (ALTAV) and the UK's largest tour operator Jet2holidays were successful despite the conflicts in the Middle East. According to the published May 2026 data report, there was a significant increase in summer season demand for Alanya compared to last year, thanks to the high-impact campaigns carried out in the UK market. Alanya, the only destination running a data-driven joint marketing campaign of this scale throughout the Antalya region, continues to take proactive steps to maintain its market share. This strategic move provided a huge economic benefit to the region by directly preventing the Alanya economy and local tradesmen from being damaged during global crisis periods.

Record Interaction Rates in Digital Marketing

Within the scope of promotional strategies, the emphasis on "family-friendly environment" and "ideal family holiday" were the main factors that increased reservations. According to performance data of digital campaigns, engagement rates increased from 6.61 percent to 11.16 percent, although Targeted Social Advertising budgets remained constant. In private e-mail newsletter marketing, the open rate of e-mails increased to a record 33.2 percent, from 17.8 percent in the previous campaign. These proactive steps quickly reversed the short-term slowdown brought on by news of conflict appearing in the media as of February 6, keeping cancellations to a minimum.

Huge Flight Program for the Summer Season

In line with the 2026 summer season planning, Jet2.com; It will operate 88 weekly peak flights from 14 different cities: Belfast, Birmingham, Bournemouth, Bristol, Edinburgh, East Midlands, Glasgow, Leeds Bradford, London Gatwick, London Luton, Liverpool, Manchester, Newcastle and London Stansted. The company, which offers more than half a million seats to the region, has put up approximately 50 hotels for sale across Alanya. The high comfort, hospitality and price-performance balance offered in the facilities received full marks from British holidaymakers.

Alanya Chairman of the Board of Tourism Promotion Foundation Abdurrahman Açıkalın stated that the studies carried out for two years have been followed meticulously and emphasized that the concrete results obtained confirm Alanya's unshakable position in the UK market. Açıkalın stated that their strategic promotional activities paid off even during difficult periods on a global scale. Jet2 General Manager of Airports and Tourism Organizations Jacob Bramley noted that they are very happy to work jointly with ALTAV to promote this wonderful destination and that they look forward to long-term cooperation.

#alanya #altav #jet2holidays #alanyaturizm #tourismhaberleri #englishmarket #alanyahaber

For more local news, you can visit Alanya Net News